Herbalife is a popular and well-known health and fitness company that even offers a business possibility to earn money selling their products. They have established themselves as a leading home business with a variety of personal, nutrition, and weight management products for sell.
However, there are some very real concerns and issues about starting or participating in an Herbalife business. In this article, I will provide an unprejudiced review of the pros and cons of developing a business with Herbalife, and see if we can find out whether Herbalife is a great opportunity… or a great scam.
1. Herbalife : The good
Herbalife was founded in 1980, when founder Mark Hughes started selling the Herbalife products out of the trunk of his car. Two year later, Herbalife had opted international. By 1996 herbalife 呃人, Herbalife had reached $1b in annual sales, and continues growing to this day, with over 3500 employees and over 240, 000 qualified distributors worldwide.
Herbalife offers a variety of nutritional supplements and weight loss products. There are many people that maintain by their products, and use them religiously. It is also a publicly bought and sold company, which is always a good sign when looking at a network marketing company. Looks good so far.
2. Herbalife : The Bad
Herbalife is a network marketing company, which means that they allow visitors to become distributors and earn money by growing a distribution route (downline). The first flag is Herbalife’s track record : they are under fire since 1985, when critics claimed it was a pyramid scheme. One of the primary issues is that many Herbalife distributors are taught to lead with the business opportunity first, and then introduce the products second. For someone building a business, this might add up in the beginning, but two critical things happen that hamper their efforts:
Number 1 : They Giving up Credibility : If an Herbalife representative is just starting out operating, and is leading with the business opportunity, then naturally, the first question that any prospect will ask before signing up is “how much money are you making? inches. Then, the representative will either have to admit that they are just starting out, or they will have to lie and say they are making lots of money. If they tell the truth, they’ll likely will admit they are just starting out, and the prospect will tell them an extra shot when they are making lots of money. If they lie, then the prospect will eventually find out, and again, the credibility of the representative is shot. Either way, the motivated representative loses.
Number 2 : They Sacrafice Retention : If an Herbalife representative is trying to build a downline based only on business building contractors, they’ll likely will face a huge retention problem. Remember, network marketing means that you get paid tomorrow on the work you do today, that why it is walk away income. So if someone joins a business to generate tons of money, and they don’t see results immediately, they will quit, and will stop consuming the product. The Herbalife representative will find that their downline will be a rotating distinct people signing up and folks quitting.
3. Herbalife : The Ugly
Herbalife also recommends their distributors purchase too expensive “opportunity seeking leads” to grow their business. They are also encouraged to pester their friends and family to grow their organization.
The fact is, someone could absolutely make tons of money marketing health and weight loss products : if they know how to market effectively. Trying to “sell” and tell people on the legitimacy of your product and opportunity is much less fun and much less lucrative than talking to people that have already expressed a direct interest in what you offer.
In closing, I would say that starting and developing a Herbalife business is lucrative if someone knows how to use effective marketing tools and techniques. It is not a scam, but like any business, success will be determined by the skill-set of the marketer. Herbalife is definitely not a lottery ticket or a stock option : meaning, you do not just buy in and wait for a payout.
If someone does not have the first hint on how to market effectively, then An excellent opportunity they either learn how to be an effective marketer, or else just use the products and lose a few pounds.
Joshua Fuson is a professional marketer, and has marketed dozens of different products. He’s got took part in in the generation of over $14 million dollars of revenue in network marketing in past 4 years alone. To find out how, you can go… here.